Helping Bold B2B and Fintech Brands Scale Across Borders

I’m Gabriela Pulido

I’m Gabriela Pulido — brand strategist, fintech advisor, and Latina creative leader. I help B2B, fintech, and service companies grow across Latin America and the U.S. through strategic branding, storytelling, and market expansion.

Let’s Build Something Big

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“Great brands are built at the intersection of
strategy, creativity, and purpose.”

Featured In

From Columbia to Scalto: Strategic Branding That Crosses Borders

Gabriela Pulido is a Miami-based brand strategist and entrepreneur with over 30 years of experience helping B2B service firms, fintechs, and family-owned companies scale through strategic branding, positioning, and storytelling.

As Co-Founder and President of Scalto, she helps Latin American brands expand into the U.S. market and U.S.-based firms grow into South Florida and LATAM regions. She also co-founded Remarkly, an AI-powered brand strategy platform that bridges creativity and technology.

Gabriela previously co-founded MBLM, where she led the Brand Intimacy movement in Latin America. Her early experience at Arthur D. Little and FutureBrand shaped her approach to strategic growth, market positioning, and creative leadership.

A graduate of Columbia University in engineering, Gabriela blends analytical precision with creative vision to guide complex businesses through high-growth transitions. She has repositioned brands like Insigneo, Mercantil, and American Airlines, aligning strategy with business ambition.

She also mentors entrepreneurs at Endeavor and advises nonprofits in education, innovation, and the creative economy — proving that strategic branding can serve both purpose and performance.

Brand Strategy, Fintech Storytelling, and Scalable Growth

Gabriela partners with founders, CEOs, and executive teams to build brands that grow with clarity, confidence, and impact. Her advisory work is focused on B2B industries, fintech, financial services, and purpose-driven companies entering new markets.

How She Contributes:

Strategic advisor to founders, scale-ups, and family offices

Board-level contributor in branding, market positioning, and digital innovation

Mentor at Endeavor and advocate for mission-driven startups and nonprofits

Speaker on fintech branding, AI in marketing, Latina leadership, and cross-border growth

Signature Speaking Topics:

Brand Strategy for Market Expansion in LATAM and the U.S.

Fintech Branding That Builds Trust and Differentiates

Positioning for Multigenerational Family Businesses

Human + AI: The Future of Brand Strategy

Communicating for Scale: How Story Accelerates Growth

Available for: Keynotes | Panels | Strategy Workshops | Board Advisory

Scalto — A Strategic Branding Consultancy Built for Growth

Scalto is a branding and growth strategy firm co-founded with Alejandra Slatapolsky and Andrés Rincón, based in Miami and working across Latin America and the U.S. We help fintech, real estate, and B2B companies scale by aligning brand strategy with business ambition.