CREATIVE PROBLEM SOLVER · STRATEGIC ADVISOR · ENTREPRENEUR

See the
opportunity.
Build what
comes next.

I help founders and leadership teams turn business ambition into a clear direction, a distinctive brand, and a practical path to growth.

Co-founder of Scalto. Thirty years across Latin America and the United States. An engineer’s discipline, an entrepreneur’s perspective.

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MIAMILATIN AMERICA

Gabriela Pulido seated in a white suit — GABRIELA PULIDOA strategic mind.
A creative force.

01 / SELECTED EXPERIENCE

Across my career

Business ambition. Made tangible.

For thirty years, I’ve helped build and reposition brands across Latin America and the United States. I work alongside founders and leadership teams where business and brand decisions meet—bringing an engineer’s rigor and a creative’s instinct to what comes next.

Thirty yearsShaping brands across Latin America and the United States.

At the C-suite tableConnecting brand decisions with business direction.

Engineer and creativeAnalytical rigor meets creative instinct.

Mercantil Amerant

Strategy, naming and identity for a new chapter in U.S. banking.

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Insigneo · Movantis · Carvajal · Grupo Puntacana

Brand strategy and rebranding across financial services, business and hospitality.

Scalto

The creative consultancy I co-founded to connect business strategy, branding and execution.

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FEATURED WORK / FINANCIAL SERVICES

A new business chapter.
A new brand.

Following the separation of Mercantil’s U.S. operation, I worked with the bank’s strategic planning team to help shape Amerant—from strategy and naming to visual identity and launch communications.

THE CREATIVE DECISION

MercantilAmerant

A name connecting Mercantil’s heritage with America, expressing continuity and a new direction in the U.S.

ON WORKING WITH SCALTO

“Scalto has the advantage of having a highly creative team with strategic thinking, this combination was the key for us to achieve the ideal brand name, purpose and narrative.”

Pablo PulidoNexwell

02 / HOW I HELP

Think three steps ahead.

Think three
steps ahead.

The right question changes the brief. A new connection reveals the opportunity. Together, we turn that insight into a direction people can act on.

Let’s find your next move

Find the direction.

Clarify the opportunity, sharpen the offer, and align the people making the decisions.

STRATEGY

Make the value clear.

Build the positioning, narrative, and identity that express what makes the business worth choosing.

BRAND

Put it into motion.

With the Scalto team, bring the strategy into communications, customer experiences, and marketing.

ACTIVATION

HOW I HELP / IN PRACTICE

Strategy · Brand · Leadership

When the next move matters,
I think three steps ahead.

A business entering a new market needs to understand what will earn trust there. A company that has evolved needs a story that reflects its value. A leadership team pursuing growth needs a shared direction.

01 / DIRECTION

Clarify your direction.

Identify where to focus, what makes your business valuable, and what needs to change.

02 / BRAND

Build a brand for what comes next.

Translate business ambition into positioning, a compelling narrative, and an experience your team can deliver.

03 / LEADERSHIP

Lead through connection.

Bring a fresh perspective to expansion, change, and the decisions that shape your next chapter.

Portrait of Gabriela Pulido in a pink suit

WHAT I BELIEVE

Creativity belongs at the decision-making table.

Gabriela Pulido

VENEZUELAN ROOTS.A CROSS-BORDER PERSPECTIVE.

03 / STORY

Built businesses.
Changed countries.
Started again.

I’m Gabriela. A Venezuelan entrepreneur based in Miami, a mother of four, and a firm believer that creativity belongs at the decision-making table.

Building and rebuilding have shaped how I work. Ask better questions, challenge assumptions, and think three steps ahead.

Scalto

Co-Founder & President

Miami Fintech Club

Community builder & host

Engineer

Analytical discipline, creative thinking

Endeavor Miami

Mentor

Purpose

Growth matters to me because of what it makes possible. For businesses, people, and communities. I support Venezuelan institutions advancing education, inclusive sport, and children’s health.

04 / IDEAS & CONNECTIONS

Listen. Connect. Think bigger.

Ideas that move
people forward.

On stage and in conversation, I explore the decisions behind growth, and bring the right people into the same room.

Ideas to Scale

Conversations I host with founders and leaders about the decisions behind building and growing businesses across the U.S. and Latin America.

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Miami Fintech Club

Connecting founders, investors and financial institutions across the Americas through community, events and market access.

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Conversations

Interviews, podcasts and panels about brands, entrepreneurship, leadership and the ideas shaping what comes next.

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THE PODCAST / IDEAS TO SCALE

Gabriela in conversation.

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Selected Ideas to Scale episodes featuring Gabriela Pulido: her perspective on the Venezuelan market, conversations with leaders building across borders, and her latest podcast conversation.